Vanishing Point

View Your Knowledge Assets Through a Wider Lens

Posted by Nina Martire

Nov 30, 2016 10:34:29 AM

GoPro has been called “a victim of its own brilliance.” [1] In 2002, the company entered the marketplace as one of those true rarities – a product so innovative that it created a market. Fast-forward to 2016. The company is barely breathing, due in part to heavy competition from lower-cost market entries from companies like HTC and Xiaomi that hit the international marketplace and surpassed GoPro sales in less than 12 months. The damage is also coming from the fact that the company has neglected demands from buyers hungry for simplicity and instant gratification – like that of the more consumer-friendly options like the iPhone, laptops, and even the Blackberry.

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