Every day, powerful new technologies like Blockchain, Artificial Intelligence, automation, and robotics are emerging and forcing leaders to rethink their organization and to consider a host of unknowns for their future. They’re coming into the marketplace faster than ever, are increasingly complex, and are disrupting how many institutions operate. It’s not surprising that many leaders struggle to understand how to engage new resources, how to introduce and explain them to their people – and even whether they should.
Not only are many of the emerging technologies here to stay, but they are also rapidly becoming ubiquitous – skipping right past competitive advantage to be a ‘way of operating’ for companies of all sizes around the world. It’s a situation that demands leaders deftly straddle the processes of planning for future operational excellence while sustaining market value today.
A Modern Change Management Approach to Securing Today and Tomorrow
Change management is a fundamental part of modern business. During inflection points like we see now, in which organizations are tasked with adopting new tools for managing information, people, and assets, it takes on a greater role. In its most practical terms, change management begins with identifying challenges and opportunities on a continuum of hindsight, insight, and foresight.
This exercise helps to clarify what is happening and why, as well as what is coming, allowing the organization to get a clearer sense of which new technologies will equip them to build value (and which will not). With that in mind, they can focus on what people, information, methods, and other changes will drive toward immediate and lasting value. It is a constant cycle of evaluating, understanding, planning, and iterating that simultaneously prioritizes the immediate and the future state of the organization.
Strengthening Efforts and Growth-Focused Efforts
Most organizations become overwhelmed by the range of possible decisions to make in preparation for the future. To mitigate the risk of taking an overly farsighted view, organizations must connect their long-term vision with their short-term demands. This parallel focus works on a time continuum to establish a transitional strategy that puts guideposts in place for short, mid-, and long-term success.
Establishing this clear vision and executable plan is not inherently difficult, but does require purposeful and objective strategy development and a consistent hand during implementation.
Recognizing that decisions focused on immediate challenges and those focused on future challenges can often seem in conflict, leaders must first establish a framework for understanding the differences and relationships between strengthening efforts and growth-focused efforts.
The two endeavors should work in complement to each other as core elements of a deliberate transformation strategy. Provided that the vision is clearly defined and communicated across the organization and among its stakeholders, a shared understanding of the journey, and integrated change management support efforts in both categories, the efforts can drive value across immediate, mid, and long-term time horizons.
Activities in the strengthening category are designed, implemented, and aligned to create and protect value today. Strengthening efforts might include:
While ostensibly focused on their immediate value, strengthening efforts lay the groundwork for future, growth-oriented efforts through exercises like Future Value Analysis.
Any organization striving to FUTURE PROOF® its people, processes, resources, and institutional structures has an eye – and a team – trained on future changes and market disruptions. These efforts are designed for strategic alignment, solidifying culture and innovation, and building increase agility. They might include:
It’s time to define and align critical steps that you can take to create and protect value today and in the future.
As a consulting and advisory firm, Toffler Associates delivers strategic advantage to clients around the globe with an unwavering commitment to be the catalyst for change. Both the public and private sectors rely on Toffler Associates’ Future Proof® business consulting service and unique perspective to architect better futures.
Toffler Associates is a future-focused strategic advisory firm. Our Future Proof® business consulting approach helps global leaders understand how future shifts impact current decisions so they can take advantage of opportunity, manage risk, and create future value.
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