The future is exciting. For any organization to grasp its potential and their role in making a positive impact on humanity at large, they must connect as many dots as possible in and across fast-paced, hyperconnected marketplaces. Across every industry, those correlations offer the best chance to create, pursue, and assess our future with openness and optimism. They help organizations and industries to see things they might otherwise miss, helping them to position their business to thrive in an uncertain future.
Liz Ross is the CEO of Periscope, an independent, full-spectrum impact agency. She invited me to join her on the Bing stage during 2016 New York Advertising Week to take a look at look at how (and why) professionals in the marketing field must learn, unlearn, relearn if the industry is to keep up with rapidly changing global realities.